For those individuals whose business is se optimisation they constantly watch the outcome that Google shows. Go to any Page 1 of Google and chances are you currently will see three pay-per-click ads at the top and a few more along the right hand side. You will see keyword related URLs with either dot com, dot net or dot org. You will see results from LinkedIn, EzineArticles, MySpace, Facebook, Twitter, YouTube primarily amongst others.
Whenever a person does a seek out a small business or service at an area you will see seven’Google Places’highlighted. Sometimes you will have pay-per-click ads above them. Given that they changed how business ads display in Google Places, sites like Yelp, Yellowpages, review sites and other directory sites have already been moved down below the seven Google Place listings. On mobile, these Place listings can appear differently and under a chart of he area.
Businesses claim and verify their Place listing and with reviews, citations, videos, photos and regular content within these listings, they can secure a higher position when people do searches for keywords around them that include locations
Google being’Big Daddy’can dictate how searches display. Whilst you have to applaud this new way that businesses appear and get preference over directory and review sites, buy google 5 star reviews a brand new development could change this in the future.
In a recently available eBook Google released they speak about consumers shopping habits and pointed out that the’first moment of truth’was whenever a person is in a store taking a look at products and thinks about what product to buy. Google then informed us a new means of shopping is occurring which they phrase the’zero moment or truth’and they tell us people now pre-shop or look at reviews of products before they go shopping and because they are shopping. People typically enter’review of……’
What’s the significance of this?
Google has announced the purchase of Zagat, a company that gives content or more specifically provides reviews of restaurants. Is this the start of other acquisitions of similar niche review websites?
Mobile marketing is huge and could be the dominant way advertisers will advertise in the future. Everybody has a cellular phone and more and more people are looking at websites on the hand-held device. It’s predicted that by mid 2012 more people will be taking a look at websites on the cell phones rather than on PCs (yet most companies still do not have their websites adapted to show correctly on all cellular devices!)
So, going back again to Google’s’zero moment of truth ‘, may be the Google want to exhibit the internet sites they own at the top of local business searches, in front of Google Place search results? Should Google be allowed take over review content sites similar to this because they’ve the ability to put their review companies for every niche at the top of results? It will be interesting to see will there be similar acquisitions soon, then we will know if we are seeing the beginning of the end of Google Place listings